6 Unusual Marketing Ideas for Advisors
Marketing Corner – Thursday, March 23rd, 2017
6 Unusual Marketing Ideas For Advisors
As you try to grow your practice and attract new clients, you likely explore many different marketing activities. What tends to happen, however, is that you find one or two prospecting methods that work for you and stick with that. While you should have a few core marketing methods, you should enhance them with other types of marketing. Here are six unusual marketing ideas that go beyond direct mail, seminars, and other traditional methods.
Whether to promote an upcoming event or to simply put your name and face out there, fliers are a cheap and effective way to market yourself, which is why we’ve mentioned them multiple times before as a marketing tool. A visually appealing one-sheeter can reinforce your name or event to consumers in physical areas they already traffic (coffee shop, grocery store, etc.). In any given community, you will have plenty of opportunities to post fliers—which, when you consider how cheap a run of fliers can be—makes them a no-brainer. What makes this idea unusual is how few advisors take advantage of this affordable strategy.
What is a shred party? A shred party is an event that takes place at your office or other location where you offer free document shredding. This is particularly relevant to consumers around tax-time, as they deal with sensitive personal documents and do some spring cleaning. Make it a fun event, with refreshments and something for kids. This will allow you to offer an unusual (but needed) service to consumers and mingle with prospects.
Parking Lot Carnival
One of the best ways to organize a community event is to make it something the whole family can enjoy. If you’ve got space (or can rent space), set up a parking lot carnival. This doesn’t have to involve Ferris wheels, carousels, or bumper cars, but rather fun yard games like cornhole, ladder ball, horseshoes, and watermelon seed spitting contests. Buddy up with a local food truck to offer food and refreshments.
In the same vein as the parking lot carnival idea, if you live in a college/sports town, you could look into getting tailgating space. With good weather, grilling, and sports, you can create a memorable event for potential clients.
There are numerous ways advisors can leverage participating in charitable causes while raising their own profile. However, many advisors stick with passive approaches—donating money or resources, without getting directly involved. Any help is good help, for sure, but consider more direct ways you can participate with a charitable cause. For instance, organizing a charity event yourself or finding existing ones that are physical (food drive, fun run, pancake dinner, etc.)
Branded Prepaid Debit Cards
Advisors often use gift cards/prepaid cards as promotions, rewards for appointments, or prizes for seminar raffles. While preloaded debit cards can be great for bringing prospects to you, you can enhance this strategy by branding the cards with your logo and contact information. There are several companies that offer this service, such as OmniCard, Giftcards.com, and InterCash.
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