A tried and true method of marketing, direct mail turns consumers into leads by giving a physical object to respond to. Direct mail has been employed by companies for years, and continues to be a great channel to generate leads.
Common assumption would suggest that direct mail is becoming irrelevant in an era in which so many consumer interactions and potential touchpoints are located online. Whatever your familiarity is with emerging digital platforms and things like social media, you have undoubtedly heard that online is the next great marketing opportunity. While it is true that a good digital presence is essential for any business to survive and grow nowadays, there are some surprising statistics regarding the efficacy of direct mail.
For one, direct mail is still very relevant. Recent research conducted by the Digital Marketing Association (DMA) shows that likewise 79% of consumers will act on direct mail right away.  Epsilon’s 2012 Channel Preference Study found that direct mail is the preferred method for brand communications for 73% of U.S. consumers. .
Direct mail is generally going to be less expensive than preset appointments or seminars, so it can be a viable solution for even the simplest of campaigns and business needs. Successful direct mail pieces are tailored-fit with the right message for a targeted audience.
Legacy Financial Partner’s direct mail offerings span a variety of markets and topics (including life insurance and annuities) geared to suit any advisor’s objectives.
Learn about the our direct mail options and how direct mail can help your business.
We have the right piece for any market you want to target. Sending the right piece that resonates with your target market can be the difference between endless leads and a frustrating expensive setback.
We have the ability to segment your mailing list down to any demographic you want to market to. A powerful message sent to the wrong demographic will fail just as miserably as a bad message sent to the right demographic.
This is a results driven industry. At the end of the day the success of a marketing campaign is measured by the volume of business it produces. Which is why we meticulously track and research results to ensure you are generating the highest return on investment possible.
Legacy Financial Partners, working with our strategic vendors, is capable of developing direct mail pieces for a variety of concerns and programs–Social Security, Retirement, Life insurance, and others. We collaborate with our clients to develop the right message and use our resources to design and implement eye-catching branded mailers. Not only can we help you with the right message and list, we can help you do it at a significant discount. Partner this with our industry leading marketing reimbursement program and you have a winning strategy. Call us today to find out how we can amp up your next direct mail campaign.
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