Four Existing Resources Advisors Can Use to Boost LIAM Marketing Efforts
Like any entrepreneur, many financial advisors set aside at least a few hours a week looking for tips that will help take their marketing game to the next level (much like you’re doing right now).
Keeping up with the latest trends and constantly evolving digital landscape—and implementing them into your existing marketing strategy—can be a time consuming, but necessary endeavor for advisors trying to stay ahead of their competition. While the time you spend looking for the next big marketing opportunity is certainly not wasted, sometimes it can be more efficient to stick with your existing resources.
For instance, we are now halfway through Life Insurance Awareness Month. With only a couple of weeks left to take advantage of the top-of-mind momentum created by this educational initiative, now might not be the best time to launch an untested marketing plan. This is one of those situations where the most effective and practical solutions might be those resources already at your disposal. Such as…
Current Clients
The old saying, “dance with the one who brung ya,” can be words to live by when time is of the essence. For advisors, this means leveraging your current book of business to create new opportunities. Much like you would for milestone occasions (birthdays, anniversaries, holidays, etc.), reach out to your existing clients with an email about life insurance coverage. This can be a reminder about a policy review or update, information about new products, or a simple invitation for an in-person appointment.
For example:
Prospect Lists
No matter where the prospect is in your marketing funnel, an event such as LIAM presents an opportunity to move them one step closer to conversion. Consider this an extension of your ongoing drip campaign and make contact through your regular newsletter or a lead nurturing email.
For Example:
As the most popular social network Facebook is the typically the “go-to” platform for lead generation and advertising. However, LinkedIn is also a great marketing resource, especially for advisors trying to make professional connections. Like Facebook, LinkedIn allows you to post relevant content, share it with your connections, and participate in groups. Additionally, LinkedIn offers a wide range of targeting options for ad campaigns and sponsored posts.
Printed Promotional Materials
In the digital age, the value of printed materials is often overlooked. According to the 2017 Direct Marketing Association Response Rate Report, direct mail response rates once again outranked digital (5.1% for house lists and 2.9% for prospect lists versus 2% for all digital channels combined). While effective, a direct mail campaign might not get off the ground quick enough to capitalize on the remaining LIAM momentum. This is when flyers and/or poster might be a good (and more immediate) alternative to consider. With a little legwork, a well-designed flyer that directs åpeople to your website is an inexpensive and effective method to promote your brand and services. Just make sure they’re in a well-trafficked area and posted with permission.
Ideal spots might include:
- Public Library
- Coffee Shops
- Book Stores
- Banks
- Grocery Stores
- Gyms/Fitness Centers
Request our Life Insurance Awareness Month Kit to make the most out of your life insurance prospecting efforts.
What You’ll Get:
- Customizable Prospecting Letters
- Email Drip Templates
- Factfinder
- Life Insurance Prospecting Ideas
- Concept and Presentation Pieces
- Consumer Facing Life Insurance Overview Powerpoint and more!
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