Marketing Corner – The Informed Advisor

The Informed Advisor

A few weeks ago we published a post entitled “25 Marketing Stats Every Advisor Needs to Know.” This was a collection of eye-opening marketing statistics culled from recent research to give advisors struggling with marketing and prospecting some real-world insight. Many of our readers let us know they found the post helpful, but wanted more information on how they could effectively use these stats in their marketing.

This is why we created our latest complimentary sales kit. LFP’s “The Informed Advisor” provides you with more powerful statistics, as well as short action guides tying all the information together. Learn practical information about email marketing, direct mail, social media, mobile, web design, video and more. Below is a sample of the information you will find in this kit.

Email Marketing

Learn why email marketing is still a valuable marketing solution and how you can optimize your email efforts.

For example:

Organizations using email to nurture leads result in 50% sales-ready prospects. (Forrester Research via Hubspot)

According to an Experian study, personalized messages received 29% higher open rates and 41% more unique clicks.

Action: Create a lead nurturing drip system with as much personalization as possible. Many email clients make this an easy, built-in function.

Direct Mail

Is direct mail dead? Hardly. While direct mail can be more expensive than some other solutions, the return is greater.

According to the Direct Marketing Association, Direct mail is nearly seven times more effective than email, mobile, social media, internet display, and paid search—combined.

(Direct Marketing Association Response Rate Report 2015, DMA via PremierIMS)

Action: Develop mail pieces that can also function as prestige pieces as well to maximize your cost

Video

You’ve probably heard quite a bit about how video is the next tool for marketing. Video can be a powerful tool to reach consumers and give your prospects a clean, modern experience. Using short videos can enhance your website and keep prospects on your website.

For instance, according to the Merchant Marketing Group, consumers spend an extra two minutes on websites with video, versus sites that don’t.

Merchant Marketing Group

Action: Use short videos throughout your website, especially on your home page. While it can seem that producing high-quality video is difficult and time-intensive, there are many inexpensive options that give you acceptable quality.

For more about email marketing, direct mail, social media, mobile, website design and more in your practice, request your free guide now.

The Informed Advisor

Fill out the form below to receive
your complimentary copy.

About the author

Legacy Financial Partners - Legacy Financial Partners is an independent and full service Life Insurance and Annuity FMO that provides specific marketing solutions to help their clients succeed. Using dynamic tactics, an extensive support network and progressive marketing options, Legacy Financial Partners provides unique and specific development strategies to their business partners.

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