Consistency is the key to success.
You should touch/interact with existing clients at least once every 30 – 60 days. Do you have a reason to contact them? If not, you do now…
Holidays offer a perfect excuse to contact clients and prospects.
Birthdays and the “Big 3” – Thanksgiving, Christmas & New Year’s – are the most common occasions that come to mind in regard to holiday marketing. Those are also occasions when consumers’ mailboxes can become flooded with cards, making it more likely than not that yours will get lost in the shuffle. However, the calendar is filled with opportunities to make casual, yet meaningful, contact with prospects and clients.