Overcoming Annuity Objections

Annuities can be a very important piece to your clients’ retirement puzzle. Terms life “tax-deferred” and “low-risk” should be music to the ears of anyone looking for the savings vehicle that will carry them into and through their golden years. But with numerous options available, annuities are as complex as a financial product can be. Advisors need to have a clear understanding of the clients’ situation when drafting a retirement plan that involves annuities.

This also means that the client needs a clear understanding of how annuities work. While some may, you should expect that most people will come in knowing very little about, or carry one or more misconceptions about, annuities. It’s the latter that will almost always bring objections to overcome.

Below are a few examples of annuity misconceptions/objections you might hear from clients, and tips on how to respond.

Exposure to Market Volatility

This is an easy one. Fixed Indexed Annuities are low-risk savings vehicles. While cash value does accumulate based on the performance of a specific stock market index (S&P 500, Dow Jones), the annuity had no direct exposure to the market. Use the crash of 2008 as an example to highlight this point. When the market crashed, countless retirement accounts went down with it. However, those with fixed annuities came out with their principles relatively unscathed. This level of protection should be especially attractive to those who are close to, or at retirement age and don’t have the luxury of waiting for a fluctuating market to recover.

High Management and Contract Fees

It’s true that management fees can chip away at the annuity’s cash value. But the same is also true with IRAs and 401(k) plans. It might be helpful to explain that some of those fees can go toward extra layers of protection, such as a Lifetime Income Benefit Rider, or additional options. Overall, it’s important the client know the fees associated with the annuity before making their final decision, but also realize that any savings vehicle they use is going to come at an expense.

No Access to Funds if/when Needed

The ability to access funds in an emergency is a concern for many would-be annuity buyers. While other products may allow low or no penalty access to funds, annuities do allow for early withdrawals. The penalties involved largely depend on the type of annuity, the annuity owner’s age, and the length of time they’ve had the annuity. When discussing these details, stress the point that annuities are most effective when left alone to be used as a steady stream of retirement income, and not designed to be liquidated. If this is still a concern, recommend a strategy that includes cash value life insurance.

Lower Payout / Income Stream in Retirement

There are several variables that determine what the annuity will pay out each month. And that amount will likely be lower than monthly payments from a pension or 401(k). The key takeaway here is that the client will receive guaranteed, regular payments in retirement. Present this as a classic “risk vs. reward” scenario. One solution might offer higher monthly payments but could leave the client at risk of outliving that income. An annuity that includes a Lifetime Benefit Rider will eliminate that risk and provide a lifetime stream of cash. Some annuities now allow the retiree to pass on any unused balance to a beneficiary upon death. This is also a good time to present solutions that combine an annuity with life insurance, pension, and/or Social Security benefits.

 Additional Objections

These are just a handful of objections and misconceptions you’ll encounter when discussing annuity-based retirement plans. This is a complex financial product that comes with multiple variables and options. Hesitation and scrutiny are to be expected. The best way to overcome these barriers is to educate the client to the best of your ability. Keep in mind that this is a lot of information for someone to take in during an hour-long appointment. Sending them home with materials they can read through might be the key to conversion here.

Our Annuity Basics guide is the perfect resource to help with client objections and misconceptions. This consumer-facing brochure gives a comprehensive, yet easy-to-read overview of annuities as a retirement planning strategy. Claim your free copy of the guide now by filling out the form below, or by calling (800)255-5055.

Claim Your Annuity Basics Guide Today


About the author

Legacy Financial Partners - Legacy Financial Partners is an independent and full service Life Insurance and Annuity FMO that provides specific marketing solutions to help their clients succeed. Using dynamic tactics, an extensive support network and progressive marketing options, Legacy Financial Partners provides unique and specific development strategies to their business partners.

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