Think Small, Go Big: Small Business Saturday Marketing Tips

This is the time of year when most entrepreneurs are fully engaged in holiday marketing activities. The next few weeks will see businesses hitching themselves onto the Black Friday, Cyber Monday, and other year-end sales wagons. However, there is another, often-overlooked event coming up that is also worthy of your attention – Small Business Saturday.

The locally-focused alternative to Black Friday, Small Business Saturday is an annual event held on the Saturday after Thanksgiving. The intent is to encourage people to patronize businesses in their own communities. In other words, get holiday shoppers to spend money with local retailers. However, there also are ways for agents and advisors to take advantage of Small Business Saturday.

Small Business Saturday Marketing Tips

During the weeks leading up to Small Business Saturday, reach out to a few local businesses about cross-promotional opportunities:

  • Hand out each other’s promotional items to your respective clients and customers.
  • Share each other’s social media posts and pages. Relevant hashtags include #ShopSmall and #SmallBizSat.

Don’t limit your partners to retailers. Engage with service providers and other non-retail businesses.

  • Gyms/fitness centers
  • Cafes and coffee shops
  • Home improvement and remodeling contractors
  • Auto repair shops

local business ownerConnect With Your Community

Small Business Saturday is a community-wide event. You can meet a lot of new prospects by simply showing up. Bring plenty of promo items and offer incentives to those who join your email list.

Think of the resources you invest in Small Business Saturday as lead gen activity. Your presence will show business owners that you have a vested interest in the community. This can go a long way toward building solid B2B relationships. Contact your local Chamber of Commerce to see how you can get involved.



Tuesday Tips – May 3rd, 2016


Global Atlantic Unifies Branding

Effective this week Global Atlantic has unified under one website, logo, and name its subsidiaries which include Forethought and Accordia Life. Global Atlantic has introduced a new logo as well as website and emails although the existing emails that are used for Accordia and Forethought will continue to work. Call today for additional details.


LFG Rate Drop

Lincoln National has dropped rates on several fixed and fixed index annuities for the month of May. Call today for an updated rate sheet.

Sales Opportunity

Community Events

With summer rapidly approaching and school letting out. Now is a perfect time to start looking at opportunities within your community for marketing. As parents are getting children into summer events this can be a great opportunity to advertise at a variety of venues. Ideas like the library, sporting events, pools, lakes, golf courses, summer camps at schools, etc. are all great opportunities to get your brand out and advertise.

Industry News

United Health Care Exit

United Health Care plans to exit most of the ACA state exchanges by 2017. United Health care has cited significant losses on the exchanges as the reason for the move.

Hot Rates

Equitrust Wealthmax Bonus

Equitrust’s Wealthmax Bonus product can be a great option for clients who have dormant assets that they may or may not need during retirement. It is a simplified issue single premium IUL that offers a guaranteed return of premium, tax free death benefit, and annual point to point caps up to 8%. In addition to this it offers a 12% premium bonus and has a free chronic illness rider that a client can use to advance the death benefit tax free in the event they have a chronic illness. Call today for additional details.

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