Emotional Marketing – Why “Insure Your Love” Works

Happy Valentine’s Day! Over the last few weeks, most of you have probably come across the latest “Insure Your Love” life insurance awareness ads. This year’s LifeHappens.org Valentine’s Day campaign features a heartstring-pulling video of a young girl and her father reading a bedtime story titled “Life is for Living” (one of the central themes of the campaign). We won’t spoil the ending for those who haven’t seen it yet. But those who have already know that this one is a real tear-jerker.

Watch the video here:

There are two ways of looking at an ad like this. One is to question why anyone would want to put their audience through the emotional wringer with a video this sad? The other answers that question – because it works.

Marketing efforts that tap into real human emotions can be one of the most effective ways to capture consumer attention and leave a lasting impression. Do you remember the movie “Old Yeller?” Of course you do. And you also know why you’ll never forget watching the film. A boy and his dog. Love and loss. Life and death. These are all very real themes that every one of us can relate to in some way. And when we, as viewers, see these experiences unfold in front of us, we can’t help but to internalize them. This is why emotional marketing can be such a powerful tool.

Content aimed at eliciting an emotional reaction – be it sadness, happiness, fear, anger, nostalgia, etc. – can inspire people to take action. Often times, the more impactful the content, the more significant the action. We see this play out all the time on social media every time someone shares a meme, story, or video. Whether the content is funny, political, sad, or motivational in nature, it impacted that person enough that they wanted to share it with friends and family. If they hear a song or watch a show that hits close to home, they buy the album or binge watch the series. The point is, they take action.

This also applies to marketing and advertising. If your content makes an emotional connection with consumers, they are more likely to remember your brand, follow your social media channels, and/or take the time to look into your services. All of these are forms of engagement that can ultimately lead to you shaking hands with a new client.

Going back to the “Insure Your Love” ad, it’s easy to see why and how this type of content can be such an effective vehicle to promote the importance of life insurance. It puts us in front of a very real, and likely familiar, scenario, uses an endearing parent/child moment to draw us closer, and finally hits us with a heartbreaking surprise at the end. The emotional reaction is genuine, the impression left is long-lasting, and the message is powerful enough to inspire action.

While the “Insure Your Love” campaign is exclusive to February, the concept is evergreen. So, next time you’re brainstorming for your next marketing effort, think about those things that would inspire action on your behalf. Chances are, your prospects feel the same way.

Remembering Jack Bogle, the Father of Index Funds

Whether or not you’re familiar with his name, as a financial professional, you owe a debt of gratitude (and your career) to Jack Bogle. Born May 8, 1929, Bogle’s family was hit hard by the Great Depression. This experience would prove formative as he later went on to change the financial industry by creating the first index mutual fund available to consumers.

Not long after founding the Vanguard Group in 1974, a company that now handles nearly $5 trillion in assets, Bogle established the First Index Investment Trust, the first to be built around the S & P500. This introduced a low-cost, passive approach to investing and, in the process, leveled the playing field for the “small-time” investors of the world. His common-sense financial philosophy and disdain for corporate excess (high broker fees, non-transparent and unethical practices, etc.) sparked a revolution that allowed millions to save and invest for retirement.

Bogle’s fierce advocacy for indexing was, at the time, a dramatic break from industry tradition. And while he faced criticism from Wall Street, he went on to become one of the most respected and renowned names in finance and someone whom Warren Buffet once called a “hero.”

In his 1999 book, “Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor,” Bogle laid out these eight basic rules for investors:

  1. Select low-cost funds
  2. Consider carefully the added costs of advice
  3. Do not overrate past fund performance
  4. Use past performance to determine consistency and risk
  5. Beware of stars (as in, star mutual fund managers)
  6. Beware of asset size
  7. Don’t own too many funds
  8. Buy your fund portfolio, and hold it

Bogle left Vanguard in 1999 and, a year later, founded the Bogle Financial Markets Research Center. He passed away on January 16, 2019, leaving behind a legacy built on philanthropy and standing up for the “little guy.”

What to Watch for in 2019

2018 was, to put it mildly, an interesting year. For many, the year was a blend of the good, the bad, and the ugly. However, it’s all behind us and now is the time to look ahead to the next 12 months. So, what does 2019 have in store for us? Will it be another wild ride? Or will the dust from 2018 finally start to settle?

For the first Marketing Corner of 2019, we have a snapshot of just a few of the things agents and advisors should keep an eye on over the coming months.

Social Security

From concerns over potential insolvency, threats to slash the program’s budget, and a COLA boost, Social Security dominated the headlines in 2018. That spotlight will likely remain affixed on the program this year.

While the 2.8% COLA boost means bigger payments in 2019, this will be the last year for the “restricted application strategy.” As it stands now, anyone at full retirement age (66) can restrict their application to spousal benefits only, which would see them collect those payments while letting their own benefit grow until they reach age 70. This strategy is only available for those born before January 2, 1954, meaning those turning 66 this year will be the last group of retirees who can take advantage of this strategy.

Advisors should also keep an eye on Washington D.C. this year as lawmakers are expected to push legislation aimed at improving and preserving the program. Most notably, the Social Security 2100 Act, which calls for a 2% across-the-board benefit increase, bigger annual COLA adjustment and higher minimum benefits for low-income workers. The expansion would be funded by lifting the cap on taxable wages and a gradual phase-in of higher payroll tax rates.

Retirement Savings Plans

This year will see the IRS raise the contribution limit for retirement saving plans, making it possible for workers to increase their nest egg. According to IRS.gov, these cost-of-living adjustments include increasing limits for 401(k), 403(b), most 457 plans and Thrift Savings Plans from $18,500 to $19,000 and annual IRA contributions increasing from $5,500 to $6,000.

These changes come as some states are starting programs that automatically sign up workers without employer-provided 401(k) or IRAs. These “auto-IRA” plans would require employers to set up automatic payroll deductions but won’t enforce matching contributions. Last year, Oregon became the first state to launch one of these programs, with California and Illinois expected to start theirs in 2019. Other states, Vermont, Maryland, Connecticut, are currently preparing programs, and New York and New Jersey are laying the groundwork for their own plans.

Market Volatility

After 2018’s rollercoaster of tariffs, trade wars, rallies, and plunges, it’s difficult to predict exactly what 2019 has in store for Wall Street. While the word “recession” has been tossed around as of late, few experts believe things will reach that level. However, that’s no guarantee the market volatility we saw in recent months won’t carry over through 2019. This is why advisors should consider focusing on low-risk and/or recession-proof solutions when helping clients plan for retirement. Consumer confidence may still be high, but a shaky stock market could be a source of recency bias for many clients.

Also Of Interest…

The Security Exchange Commission is expected to move forward with the proposed “regulation best interest” standard this year. Of course, that means the government shutdown has to end so the SEC can reopen and get back to work.

After increasing interest rates four times in 2018, the Federal Reserve is projecting two more hikes to come in 2019. That could very well change as the year progresses as the current projection is down from the previously forecast three interest rate increases and Chairman Jared Powell has suggested further flexibility. Some analysts are even predicting the Fed won’t raise rates at all in 2019.

More marketing tips! Regardless of what 2019 brings, we’ll be here all year providing you with a weekly supply of industry insights, sales ideas, and marketing tips aimed at helping you succeed.

 

 

 

 

 

 

 

How Advisors Can Leverage The Thanksgiving Holiday

November is here and with it comes the “unofficial” beginning of the holiday season. By the time you’ve finished reading this, most stores will have moved their Halloween stock to the bargain bin, bringing out any Christmas inventory that isn’t already on display. Yes, the holiday shopping blitz is underway and consumers are reacting with the typical “uggg, Christmas decorations already? I’ve barely started thinking about Thanksgiving!” And this is exactly why agents and advisors should be thinking about Thanksgiving.

Maybe it’s the sentiment surrounding the occasion or the lively, yet still-lighthearted stroll we take during the weeks before the rush that kicks off on Black Friday, but there is something about Thanksgiving that presents a golden opportunity to interact, engage, and foster relationships. The overall goal of a Thanksgiving marketing campaign is more about showing appreciation than sealing a deal. You can achieve this by setting aside the sales pitches in favor of soft, subtle touches that tap into the traditional spirit of food, family, and friends. Here are a few ideas to try out over the coming weeks.

“30 Days of Thanks” Social Media Campaign

This is a simple, low-to-no-cost way to boost your social media presence and show a little personality to your audience. Spend a few minutes each day thinking of something that you are personally thankful for and share the sentiment across your social networks. Encourage your followers to reply with their own expressions of gratitude and use relevant hashtags (listed below) for improved organic reach.

• #ThankfulEveryday
• #GivingThanks
• #30DaysOfThanks
• #CountYourBlessings
• #Gratitude

A straight month of social media content can be a little taxing, so try switching gears from funny one day to heartfelt the next. Just make sure to keep things simple, genuine, and—most importantly—positive. And do your best to remain consistent throughout the entire month. Feel free to pull from the example below to get things started:

“Day One of #30DaysOfThanks – I am #ThankfulEveryday for the continued support of my #family and #friends who have stood beside me through the good times and bad times. To them, I say #ThankYou. What are you most #Thankful for this holiday season?

Thanksgiving Giveaways and Gifts

Raffles and giveaways are extremely popular during the holidays, especially when the offer involves food. Depending on your specific goal, there are a few different ways to approach a Thanksgiving giveaway.

If you simply want to give your clients a small token of appreciation, send them a gift card for a local grocery store, bakery or winery. If your client list is too big to justify the cost, randomly select one or two to receive a free turkey or gift certificate that will cover a pre-Thanksgiving dinner date at one of your finer local restaurants. Or consider the incentive-based approach and offer to your clients a raffle ticket for referrals, sharing your Facebook page, or scheduling an appointment for a policy review.

For prospecting and lead generation, a heavily promoted Thanksgiving contest can be a good way to draw new people into your pipeline. Whatever direction you decide to go, make sure you stay within the boundaries set by state and federal giveaway regulations.

Recipes and Holiday Cooking Tips

Do you have an old family recipe that’s too good to keep to yourself? Maybe you know the secret to cooking the perfect turkey or have a few quick and simple appetizer ideas. Online searches for recipes and menu ideas skyrocket during November. Offering your own culinary tips, tricks, and techniques can be a great way to latch onto one of the top trending searches of the month, so you’ll definitely want to include these in a

blog post and share liberally on your social media pages. Your monthly newsletter, email blasts, and direct mailers are also good delivery methods to consider. This is a subtle, yet effective form of content marketing that can not only help with brand awareness but make you come across as more personable to clients and prospects.

**

Legacy Financial Partners is thankful for YOU. Request our free 2018 Off-Holiday Marketing guide which provides tips for year-round engagement with prospects and clients.

 

Think Locally: Marketing Yourself on Nextdoor.com

Nextdoor logoYou’ve probably never given much thought into incorporating Nextdoor into your marketing strategy. If you haven’t, don’t feel bad. Not very many have. In fact, for many marketers and businesses, Nextdoor is barely a blip on the radar. All that might change in the not-so-distant future if the company has its way. For the last seven years, the community-based social networking platform has built itself up as an online neighborhood message board of sorts, giving people a place to post about garage sales, lost pets, crime, and other local happenings.

This “Craigslist with a newsfeed” feel hasn’t made Nextdoor the most popular digital destination, but a number of small, niche businesses (home repair, lawn services, daycare, etc.) have discovered the value in advertising through Nextdoor. In April, the company introduced the ability for businesses to sponsor posts, making now a good time for agents and advisors to give Nextdoor a look as well.

Nextdoor is often described as “hyperlocal social media,” because its users only see what others in their own or surrounding neighborhoods post. For them, the increased privacy and relevancy, along with the lack of unsolicited, “spammy” posts, makes the platform a more neighborly alternative to global social networks. For you, Nextdoor offers unsaturated access to a localized list of potential new clients.

Your Friendly Neighborhood Financial Planner

The obvious first step in your Nextdoor marketing campaign is to create or claim your business page. This will differ from a personal Nextdoor profile in that the business page won’t have any specific neighborhood affiliation. The owner of a business page also can’t access neighborhood directories or the conversations that take place on the site. These limitations are in place to, according to Nextdoor, make sure “…members’ experience remains positive and is not overwhelmed by posts from businesses and service providers.”

Your page will also lack the bells and whistles of a Facebook business page, and displays little more than your contact info, profile picture, location on a map, and

what Nextdoor members are saying about your business. This last feature is where the value of Nextdoor can be found – word of mouth marketing.

According to Nielsen, two of the most trusted forms of advertising are online

via nextdoor.com

consumer opinion and recommendations from friends and family. Nextdoor brings both together under its “Recommendations” section. Like Facebook or Google reviews, Nextdoor recommendations allow customers to offer feedback about their experience with a business. With more than 17 million recommendations posted, this can be a powerful brand awareness tool. Be sure you review the site’s Community Guidelines to avoid any violations or conflict of interest.

Hyperlocal Social Marketing 

As we mentioned above, Nextdoor is in the process of incorporating Sponsored Posts into the newsfeeds of its members. However, in the interest of keeping the content relevant, they’re taking a calculated approach in doing so. Thus far, Nextdoor has only partnered with select businesses, including home and auto insurance providers, to give Sponsored Posts a test run. While they have yet to open the floodgates, the company says the option will be more widely available in the near future. When this happens, participating businesses will have the ability to build a geographically-customized audience based on zip code, neighborhood, or individual home address. This targeting method could come in handy when trying to fine-tune your message to homeowners, and/or people who live in a specific community.

Whether Nextdoor will be an effective way to market your individual business depends largely on how active your community is on the site. If you aren’t already a part of the more than 150,000 Nextdoor neighborhoods across the U.S., this might be a good time to sign up and start exploring.

**This post is part of Legacy Financial Partners’ ongoing Marketing Corner, a space that offers advisors short sales ideas, yellow-pad concepts, and alerts to aid advisors in lead conversion, marketing, and client relationship building.

We are deep into summer. Don’t forget to request our Summer Survival Kit, which provides great tips for advisors on how to deal with the slump in business that naturally happens each summer.

 

Marketing Corner – 5 Tips For Story Selling

Marketing Corner – 5 Tips For Story Selling

Storyselling is an important and valuable concept for financial advisors—really any profession that uses personal interactions to clear business. Good storyselling turns a pitch into a dynamic process that helps consumers to emotionally connect with a product or strategy. Here are five key tips for good storyselling.

[su_divider top=”no” size=”2″]

personalDon’t Mix Your Metaphors

Using metaphors and analogies can be an efficient way to package large concepts into digestible nuggets. A metaphor can clarify a complex strategy or solution and keep the consumer interested. There are many kinds of metaphors and analogies we already use; think “home run,” “bogie,” “bulletproof,” etc. However, you should keep metaphors relevant, focused on the consumer or their benefit, and consistent. Mixing metaphors can confuse, rather than illuminate.

Use Personal Details To Sell The Story

The more you can draw personal details into your pitch, the more the consumer will be engaged. Use your profiling and sense of the prospect to craft relevant metaphors. Use names of spouses and family members to highlight who will benefit from the strategy, for example, “With this strategy, you and Bob can retire in Boca, with enough money for little Julie’s college.” Being specific and personal reinforces the benefit of the strategy for their unique situation.

Focus on the Goals/Results

Your story-sell may involve a lot of pieces and detours, but you should always bring it to the end goal. What does this particular strategy or solution solve? Why is this solution more appropriate than others? Follow the classic story arc of beginning-middle-end to keep the pitch on track of focused on the problem it solves.

balanceBalance the Story

With storyselling you do run the risk of eliding or overpowering important details about a strategy. Ensure that your client fully understands the consequences and responsibilities of the strategy you are selling them. A client who feels misled can wreak havoc on your practice with negative reviews, chargebacks, and legal action. So as you sell to your prospect, take moments to check for understanding.

Use Visual Aids/Yellow Pads

A simple yellow-pad concept or illustration can enhance your storyselling. As you pitch, draw out important details or use visual metaphors to convey the crux of your solution. Better yet, have the consumer draw based on your instruction.

Complimentary “Going Broke Safely” Guide

Fill out the form below to receive
your complimentary copy.


Marketing Corner – The Value of Lead Magnets

The Value of Lead Magnets

compyEvery business needs a stream of qualified leads. For financial advisors this is a unique challenge. While a neighborhood bakery, autoshop, or boutique clothing store provides tangible goods and services, the benefits of working with a financial advisor may not be as instantly gratifying. Many consumers only seek out financial advisors when there’s a pressing need, meaning it’s often too late to properly address the issue. One way to address this is to incorporate lead magnets into your marketing plan.

What is a lead magnet?

A lead magnet is anything that drives a consumer to a specific action. You can think of it similar to a call-to-action or a give. What a lead magnet does is attract consumers with a tangible offer or unique experience. This is often thought of in terms of digital marketing. For example, a consumer responds to a digital ad, routing them to a landing page which has a form submittal to receive a complimentary kit, rate report, or retirement analysis. There are many different versions of this structure and advisors can implement a digital lead magnet system to reach many types of consumers.

While it’s good to focus on the digital, lead magnets can be very effective in traditional formats. For instance, we’ve seen success with agents offering a free round of golf or a free tennis lesson. Instead of (or in addition to) using digital ads to promote this offer, the agent places a high-quality, eye-catching ad at the target venue. This can, to an extent, pre-qualify the audience, based on the venue where the ad is placed . The consumer gets a unique experience of value and is able to learn more about you in a casual, low-pressure manner. Another benefit is that you can build a relationship with the venue, which can open you to business owners and advocates.

What Makes a Good Lead Magnet?

meetingwclientsA good lead magnet:

Offers an experience or product of real value

A rate report or retirement analysis represents a real value for your time and expertise. For some consumers, this may be enough. But to really attract high-value consumers, offer something that is immediately gratifying.

Is pitched toward a specific target market

You can use a lead magnet any number of ways, which is why you should have a clear idea of the type of consumer you wish to attract.

Gives you an opportunity to interact with the consumer

Dangling out an Outback gift-card for an introductory phone call at best gives you an impersonal interaction with a consumer and at worse attracts plate-lickers. If your lead magnet involves an experience like a lesson with a golf pro, this is an event that you and the consumer can share together. This gives you opportunities to interact with the consumer and for them to get a sense of you.

Aligns you with businesses that support you and your efforts

Since you are likely to use another business’ products or services as a carrot to attract consumers, it’s important to develop a good relationship with the business. As mentioned above, this can gain you advocates and access to business planning opportunities. On a smaller level, however, having a good relationship ensures that you are able to continue to use the business for your lead magnet. Make sure that the relationship is mutually beneficial.

Newest Competitive SPIUL

Marketing Corner – 6 Key Challenges Advisors Face Today

Marketing Corner – Wednesday June 29th, 2016

6 Key Challenges Advisors Face Today

Advisors and Agents face many challenges throughout their career. From establishing a practice, building a client base, marketing, and dealing with downturns, the zigs and zags of an agent’s career can be erratic. Here are six key challenges advisors face today.

Shifting Demographics and Client Bases

America is on the cusp of the largest transfer of generational wealth, ever. Over the next 30 years, some $30 trillion will be transferred from Boomers to Gen-Xers and Millennials. That’s a pretty good opportunity for advisors, except for two things:

Nearly 66% of children release their parent’s advisor
Most advisors only focus on a particular age segment

Retaining clients across familial generations requires skill. Although there is no such thing as “easy money,” focusing only on Boomers does simplify your practice. You are able to understand the key needs of this population segment and positions to continually enhance your expertise. But doing this cuts you off from the next wave, which is going to arrive sooner than you think. Some demarcations put the outer edge of Gen-Xers around 1960, which means that in five-ten years, these will be the new Boomers. Plus many Gen-Xers and Millennials (yes, Millennials) represent planning opportunities now. Take some time understand the key issues facing each generation and expand your target market.

marketingMarketing and Prospecting

Marketing and prospecting will always be a challenge in any business. Financial advisors are in especially prone position, however, when it comes to generating leads and converting new clients, since the service they provide is not a tangible object and often involves long time-frames. As generations shift, so too does the effective means to reach new clients. This is where having an array of marketing solutions is helpful. While you may have one core marketing activity (seminars, social media, referrals, etc.) having many different marketing tools will help you adapt to changing target markets. It’s not digital versus traditional or push versus pull marketing. It’s digital and traditional, push and pull marketing.

Regulation

One immediate challenge facing the financial service industry at large is the DOL fiduciary rule. While advisors can expound endlessly on the potential impact of this rule, it does raise some concerns about regulation in general and the changing perceptions of what it is financial professionals actually do. We’ll see how this change plays out before full implementation (already there are many lawsuits set to argue against the rule) but it points to the importance of staying abreast of industry-wide changes and being diversified in your offerings.

Balancing Being A Good Advisor and A Good Businessperson

A good advisor provides custom-tailored service and excellent care. A good businessperson understands the true cost of profit and has a vision for the company on several different time scales. The challenge many advisors have is that they have to be both a good advisor and a good businessperson. Independent advisors may pull enough in production to hire a support staff, but the responsibilities of dealing with consumers and protecting the business’s growth fall squarely on their shoulders. Time spent as an advisor can take away time needed to ensure business needs are met. Time focused on the numbers takes away from time that could be spent with consumers, which at the end of the day, helps support the vision of the business.

How do you balance this? It may help to establish a distinct marketing and business plan periodically. You may also wish to align with another producer or agency. Or you might seek out a FMO to handle marketing and back office tasks, as well as help shape the scope of your business. However you do it, never forget that you are a business owner and need time to focus on business needs as much as client needs.

marketvolatileMarket Volatility

The market is unpredictable. While there are best practices, solutions, and strategies that work within and outside the market, the market still casts a large shadow over financial services. Market volatility presents a challenge to advisors in a few interesting ways. Advisors need to have some idea of how products and solutions will perform in the ecosystem of the stock market. Consumers, watching key stock figures and measurements, come armed with their own perceptions, fears, and concerns. This can lead to behavioral finance biases. While you can’t control the market, you can help people address their specific needs. Having a good understanding of consumers’ biases and issues can go a long way to selling your market-tough solutions.

Generalization v. Specialization

The problem many professionals face is to generalize or specialize. This is true of doctors, lawyers, and certainly financial advisors. If you are too generalized, you may miss opportunities to land advance-market, high net-worth clients. If you are too specialized, you may be vulnerable to changes with your specialty and target market. One possible approach for success is similar to the point we made about marketing: have one core offering, with an array of other offerings. This will allow you to go after niche clients, with a sustaining set of services.

Complimentary Seminar Secrets Guide + Checklist

Fill out the form below to receive
your complimentary copy.

Tuesday Tips – June 21st, 2016

[su_button url=”https://legacy-financial-partners.com/wp-content/uploads/2016/06/06-21-16.jpg” target=”blank” style=”flat” background=”#2ab23b”]Download Image Version[/su_button]


Alerts

F&G MYGA Rate Special Ending

F&G has announced that their 3.15% myga rate special will be ending on June 24th.  Applications must be submitted electronically.

AIG Updating Replacement Forms

AIG has begun updating replacement forms this week for several states.  Make sure to call prior to taking an application to make sure your state isn’t affected.

Sales Concept

Resources For Marketing

Legacy Marketing Group is currently running a promotion that will reimburse you at a rate of .25% for your marketing costs.  In addition production also qualifies you for marketing reimbursement with LFP and for our Enhanced Tactical Marketing Platform.  Minimum production amount is 250k of qualifying annuity premium.  Call today for additional details.

Industry News

Social Security and Inflation

Unless inflation begins to pick up 2017 may end up being another year without a cost of living increase for social security recipients.  If this happens it would be the 4th time since 2010.

Hot Rates

Libertymark 10 Plus

Legacy Marketing Groups LibertyMark 10 plus is a competitive 10 year product that offers a 5% upfront bonus as well as a 10% persistency bonus in year 10.  In addition to this it offers several index options and not just the S&P.  It also offers a strong minimum guarantee basing the growth off of 100% of the funds instead of 87.5%.  Call today for additional details and state availability.

Please fill out the form below to learn more

[contact-form-7 id=”10″]

Tuesday Tips – June 14th, 2016

[su_button url=”https://legacy-financial-partners.com/wp-content/uploads/2016/06/06-14-16.jpg” target=”blank” style=”flat” background=”#2ab23b”]Download Image Version[/su_button]


Alerts

Updated North American Allocation Forms

North American has updated their annuity allocation forms for several products. Call today to get updated forms for your application packets.

Annuity Awareness Month

June is Annuity Awareness Month and LFP has a wealth of resources available to help market to and educate prospects and clients about the benefits of annuities. Call today to learn how we can help.

Sales Concept

Generational Behavior

Do you think about money the same way your parents did? Probably not, every generation has its different nuances whether it’s in regard to saving or in how they interact with various forms of marketing. Available for download is our Multi Generational Marketing Guide which discusses each generation and how to effectively market to them.

Life Insurance Sales

A recent survey found that 52% of advisors don’t feel like they’ve had success with life insurance advice. Identifying the right prospect, uncovering the need, and framing the solution are all key components to making your life insurance sales soar. LFP has resources and training available that address these 3 key areas and will make you a life insurance rock star. Call today for additional details.

Hot Rates

Allianz Life Pro +

Allianz recently revamped their Life Pro + IUL and has rolled out several enhancements. Costs were lowered and the option for a convertible term rider was added. In addition to this a 15% interest rate bonus was added to the product starting in year 11. Currently the product offers some of the highest cash accumulation and income streams in the IUL space. Call us today for additional details.

Please fill out the form below to learn more