Tuesday Tips – February 9th, 2016


Alerts

Great American Lowering Rates

Great American has announced a series of rate, bonus, and commission decreases that will take affect February 15th and February 21st. Interest rates are dropping for 5 products and the American Valor 10 will see commission, rate, and bonus decreases. Call today to get an updated rate sheet.

Product Discontinuation

North American has announced that they will be discontinuing the Custom GrowthCV and Custom TermGUK effective March 1st. North American cited low sales volume for the reason of the discontinuation. Applications must be received by the home office by March 1, 2016.

Sales Opportunity

Unconverted Leads

Many advisors don’t realize that they’re wasting a huge opportunity with aged leads. With any marketing campaign there will be prospects that are ready to do something now and others that are interested but not ready to move forward yet. Oftentimes advisors tend to only focus on the prospects that are ready to do business now and fail to nurture the leads that don’t take action now. Implementing a drip marketing system can be a great way to continue to stay in front of prospects that haven’t done business with you yet. Not only will it help position you as a knowledgeable advisor it also increases your chances of doing business with the prospect when they are ready to move forward. The other benefit to drip marketing is that if structured properly it can be automated so that the marketing is going out while you are focusing on other aspects of your business. Call us today to discuss how to get an effective drip marketing campaign implemented.

Industry News

Genworth Suspends Sales

Genworth has announced that it will suspend sales of all life insurance and annuity products effective March 7, 2016. In addition Genworth announced a round of layoffs last Thursday. The news was announced last Wednesday and it remains to be seen what the next steps for Genworth will be.

Hot Rates

North American Income Choice

The Income Choice 10 is a 10 year product that offers a variety of competitive index options in multiple indices. In addition to this it offers a 5% GLWB bonus and offers a 2% stacking income rider plus 150% interest credit from the accumulation value to the income account value. Call today for additional details.

About the author

Legacy Financial Partners - Legacy Financial Partners is an independent and full service Life Insurance and Annuity FMO that provides specific marketing solutions to help their clients succeed. Using dynamic tactics, an extensive support network and progressive marketing options, Legacy Financial Partners provides unique and specific development strategies to their business partners.

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